The White Man´s Burden

The poem of Joseph Rudyard Kipling shows the idea that the ´white man´ was carrying out a mission to take light to those ´dark places´ where the natives, or indians, or aborigines, or whatever lived. A bit like what we were told about the Spanish coming over to colonise and ´evangelise´ our local communities. 


The imperialistic idea of the white mas's burden 

The advertisement show us how soap and cleanliness is used as a metaphor for colonization, suggesting that the colonized were unclean and needed to be cleaned or enlightened.

Also try to teach the virtues of cleanliness taking in consideration the soup as a factor of light that illuminate the dark corners of the earth.





The significance of English in Lomas de Zamora 








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